Burberry Ltd.
Burberry Ltd. contracted Farrar & Farrar to redesign their retail catalogue program. Corporate management was committed to reinforcing their brand image at the mail order level. Though still item driven, the catalogue was redesigned to offer more varied visual pacing, a more consistent level of creative talent, and higher quality production values consistent with a luxury brand. The simplicity of the presentation then allowed the photography to be utilized both on their newly launched e-commerce site and their ad campaigns in The New York Times.
As their e-commerce presence continues to grow, Burberry Ltd. feels it critical to extend their brand image to the website. Farrar & Farrar produces custom photography and design for landing pages, as well as redesigns from their catalog program.
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