Expressions
Expressions is a successful spin-off of another gift catalog, Potpourri, focused on upscale gifts and home decor. The client wanted a fresh look, distinct from their other titles, as well as the competition.
Through a series of subtle changes, Farrar & Farrar simplified the photographic approach, eliminating excess propping and clutter in the backgrounds, and using more sophisticated lighting techniques. Graphic shifts included a fresh type treatment, allowing more focus on the merchandise; feature shots were utilized to create a varied pacing through the book; and whenever possible, pages were designed with photo groupings that created strong horizontal flow through the spreads.
Click here to learn more
|
|
|
