The Good Toy Group
This 60+ retail trade association asked Farrar & Farrar to establish a brand image and launch their first holiday toy catalog. Farrar & Farrar created a logo design, using an "child-like" illustrative style and hot, fun colors that instantly identify the product category. This logo appears on all business communications for the stores, collateral materials and store web sites. In addition to the 40-page catalogs, we have created postcard promotions, gift certificate coupons, package stuffers, posters and trade show displays. All pieces are customized for individual stores.
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