Hoagland's of Greenwich
New owners of this venerable specialty store came to Farrar & Farrar to produce and distribute a mini-catalog (within a matter of weeks), as well as update their corporate identity.
The catalog was completed within a month, and the corporate identity program was phased in shortly after. Shopping bags, packaging, stationary and corporate communications were designed to be consistent with the upscale ambiance of the store, maintain graphic elements familiar to their clientele, and update and freshen their image in all communications.
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