Iridesse
Founded by Tiffany & Co., Iridesse is a national retail jeweler devoted exclusively to cultured pearls. They are redefining the design of pearl jewelry, showcasing an exceptional variety of pearls in multiple distribution channels. Iridesse contracted Farrar & Farrar to develop a store traffic mailer, timed to correspond with the launch of a new e-commerce site, which would reflect the luxury of the store presentation, as well as reinforce the brand images from their website.
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