Joy & Jake
Joy & Jake is a multi-channel direct-to-consumer venture targeted at young professionals. This brand translates lifestyle into product, offering a unique mix of home, bed and bath items to consumers.
Farrar & Farrar worked closely with this new business to assess market trends, evaluate the competition, develop a business proforma, and identify appropriate channels of distribution.
The creative and marketing efforts were to include catalog/ magalog, web traffic builders, and customer retention materials.
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