The Tog Shop
The Tog Shop, a catalog apparel company, recognized the need to update their brand as part of an aggressive shift to reverse stagnant growth. Farrar & Farrar was charged with repositioning and updating the brand communications, beginning with a logo that has been untouched for 50 years.
Working with the Tog Shop team, we identified a customer profile -- active middle-aged women interested in classic casual apparel. We then designed a corporate identity package as well as type treatments and special identifiers within the catalog.
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