Upstairs Down
Upstairs Down, a sophisticated specialty retailer of luxury linens and comforters in the tri-state area, realized their newspaper advertising was ineffective in conveying the quality of their merchandise, as well as the breadth of their assortment. They enlisted the skills of Farrar & Farrar to develop a catalog program, store opening campaigns, postcard mailers, and a media campaign that offered better penetration in their store market.
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